NBCUniversal Entertainment Japan LLC (NBCユニバーサル・エンターテイメントジャパン合同会社 Enubīshī Yunibāsaru Entāteimento Japan Gōdō-gaisha) (abbreviated as NBCUEJ) is a Japanese music, anime and home entertainment production and distribution enterprise headquartered in Akasaka, Minato, Tokyo, Japan. From its days as Pioneer LDC, NBCUEJ has been involved in the production and distribution of several anime in Japan. Geneon’s North American branch (founded as Pioneer Entertainment) specialized in translating and distributing anime and related merchandise, such as soundtracks across the region. Geneon is a portmanteau of the English words, generate and eon. On February 1, 2009, Geneon merged with Universal Pictures Japan into Geneon Universal Entertainment. On December 9, 2013, the company changed its name to the current NBCUniversal Entertainment Japan. Outside Japan, the majority of NBCUniversal Entertainment Japan’s anime titles are distributed by Universal Sony Pictures Home Entertainment Australia in the Oceanic region, Universal Pictures in the UK and Ireland, and Universal Pictures Home Entertainment in North America.
Warner-Pioneer founded the LaserDisc Corporation (レーザーディスク株式会社 RēzāDisuku Kabushiki-gaisha) in March 1981 to produce LaserDiscs in Japan. The LaserDisc Corporation changed its name to Pioneer LDC Inc. (パイオニア エル・ディー・シー株式会社 Paionia Eru Dī Shī Kabushiki-gaisha) in 1989 as part of an attempt to branch off into the anime, film, and music industries. The first anime title they released was Tenchi Muyo! Ryo-Ohki.
In July 2003, the company was acquired by Japanese advertising and marketing company firm Dentsu and renamed to Geneon Entertainment Inc. (ジェネオン エンタテインメント株式会社 Jeneon Entateinmento Kabushiki-gaisha), while its North American division, Pioneer Entertainment, was renamed to Geneon USA.
On November 12, 2008, Dentsu announced that it was selling 80.1% of its ownership in the company to NBCUniversal’s Universal Pictures International Entertainment (UPI), who planned to merge the company with its Universal Pictures Japan division to form a new company. The merger closed on February 1, 2009, with the new company now known Geneon Universal Entertainment Japan, LLC (ジェネオン・ユニバーサル・エンターテイメントジャパン合同会社 Jeneon Yunibāsaru Entāteimento Japan Gōdō-kaisha). On December 9, 2013, the company once again changed its name to NBCUniversal Entertainment Japan.
On January 1, 2016, the home entertainment portion of Paramount Japan was purchased by NBCUniversal in Japan.